How to

I do heavy surfing on the net looking for something related to MICE, there is much useful information related to MICE weather it is in the technology side the management and planning side and many other all related to how to manage and plan an event, but I did not find something useful or a guide related to how to market your startup event lets say I want to lunch a new trade show for profit or a new concept of a meeting also for profit how to promote it? How to attract participant to register and exhibit or participate in this event? How to repeat it and make it annual event? and how to make it stand in the crowed , so I suggest if any one expert in marketing for trade show start up please write something or leave a comment here